About Me
My name is Craig Menzies. Hello. Nice to meet you…
You can contact me through my online contact form, which is here: email contact form.
I am an independent digital, interactive and eCommerce expert, based in London. Why did I just say both “digital” and “interactive”? Because both refer to the business of doing business online – and different companies use the terms differently.
About me? Until the end of 2008, I was a Senior Analyst with Forrester Research, and the lead analyst for the European Customer Experience team. My research and writing at Forrester covered the Web design and development capabilities of digital marketing agencies in Europe (but mostly in the UK), and how prospective clients could work with digital or interactive Web site design and build vendors to achieve their business goals. I also wrote about Web analytics and Web site optimization, but my most popular research covered the all-important strategy, process and culture aspects of starting and running large Web projects, as well as the critical inclusion of user-centred design and customer experience principles. In short, I tried to teach people that thinking about designing Web sites that would allow their customers to achieve their key goals online was a good idea.
Many of my articles have been widely read, and have been quoted in both mainstream and industry press, in such publications as: New Media Age, ComputerWorld (UK), and .Net Magazine.
Before joining Forrester, I was a senior technology consultant and the head of technology for Logan Tod & Co, a fantastic London-based Web measurement and conversion consultancy. In this capacity, I helped many companies with their Web site improvement programs, as well as providing strategic consultation on several large Web site redesign projects and content management system implementations. But, prior to this, I was head of technical and eCommerce for leading UK gifts and gadgets retailer I Want One of Those.com, head of database operations for one of Canada’s largest direct marketing firms, and a freelance Web designer and database marketing consultant.
I am Scottish by birth, Canadian by chance, and a Londoner by choice.