Disclaimers & Disclosures
First disclosure: I nicked the term “Disclaimers & Disclosures” from Avinash Kaushik’s blog (one of the best blog’s you’ll ever read on Web analytics). I liked the idea that a good blogger should state his point of view and interest’s right up front.
So, here are mine…
First, I reference Forrester Research in my blog. I am no longer employed by, or affiliated with, Forrester – but I spent a good while working for them out of their London offices, and have produced a lot of good material for them. I reference some of those works because they are part of my evolution as a “digital expert” – but it must be said that Forrester retains all rights to those articles, and only Forrester subcribers will be able to read them on Forrester.com. I won’t send you free copies of anything, so don’t ask.
It goes without saying – but seeing as I’m being all confessional: this blog is my own private blog, and the comments I write on it are wholly my own, and do not reflect the views of anyone I work with, or for (current or past), or indeed even my wife, or my cat. And, yes, I will be referring frequently to my cat. Actually, scratch that – this blog does emphatically reflect the views of my cat, who believes utterly in the three pillars of happiness: large amounts of sleep, good kibble, and occasional scratches behind the ears.
As for privacy, I should tell you that I am using Google Analytics to monitor Web site usage. This means that I see reports that do not identify any personal information, thus leading me to spend far too long conjecturing how it is that someone from New Zealand or Ireland is visiting my site, and what they could possibly be up to. It also opens me up to my friends trying to send me spoof traffic because they know I am obsessed with checking my analytics every day.
Err, it also helps me to improve the site, but everyone says that, and it’s almost never true.
CM